M&A Annual Report

Task

Howden's M&A team required an Annual Report for internal and external distribution. High-impact and engagement was a must-have here. Imagery was chosen to work with the complex visual identity's photography principles but also to reflect the nature of the content of the document. We chose metaphors for 'rebirth' in nature and climate, as one that reflected the long-awaited uptick in the market and performance in M&A, in general.