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Read Between the Goal Lines

Howden Professional Sport

Vision

To establish Howden’s Sports & Entertainment division as a thought leader at the intersection of sport, insurance and data. The Football Injury Index was conceived as a flagship annual report that could turn raw injury statistics from Europe’s top leagues into an authoritative, accessible story. Beyond analysing numbers, the vision was to create a piece of content that media, clubs and insurers would reference - a benchmark resource that positioned Howden as both expert and innovator.

  • Roles

    Editorial designData handling. Data visualisation. Narrative writing

  • Deliverables

    Printed report. Social media assets. Email design.

57

Spreadsheets

11,583

records or raw data to interpret

5

major European leagues to analyse and compare

The Scope of the Data

Unravelling the
Generator: Adobe Illustrator 29.8.1, SVG Export Plug-In . SVG Version: 2.1.1 Build 2) League Bundesliga English Premier League La Liga Ligue 1 Serie A 316 285 201 158 180 Age group Under 21 21-25 26-30 Over 30 68 333 449 290
Creating the
Before After
Awards and Honors

The awards won
by our project.

The team

Say Hi to people
behind the magic.

Project Management

β€” Ed Anton
Head of Data, Howden

β€” Lois Black
Account Manager, Howden

Design

β€” Bash Khan
Designer (data visualisation and layout), Howden

β€” James Green
Designer (data visualisation and layout), Howden

β€” Kevin Taplin
Designer (layout), Howden

Data generation

β€” Dimpy Tyagi
WNS

β€” Saurabh Chandra
WNS

PRESS

The reaction

Newspapers

β€” Mirror
Link to page

β€” Times
Link to page

β€” BBC
Link to page

β€” Daily Mail
Link to page

β€” City AM
Link to page

Sports bodies

β€” ESPN
Link to page

β€” Optus
Link to page

Insurance bodies

β€” Insurance Times
Link to page

β€” Insurance Business
Link to page

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