Tropical Paradise in London

Task

A project that needed to be created and rolled out within 2 months. A Phase One identity and collateral needed to be designed & developed to be successful within a month. The underlying thread being to create a heart of ‘paradise’ in central London, to capitalise on an untapped share of the market. We designed the visual identity and lead the creative for our internal and external teams to produce all venue and marketing materials. The website was fundamental. Following the creation of the digital and social strategy, all digital content was important to be as exciting, engaging and relevant for the younger audiences, in order for the critical mass to be acquired prelaunch. We also worked with production and barware agencies to create all bespoke vessels, interior designs. We worked themed events and sub-brands to determine exciting audiovisuals, stationary and printed materials that upheld the voice of the brand but maintained a level of uniqueness.