about.

Working in the central offices (City of London) under the Creative Director, Design Director, Lead Designers and with other Senior Designers, Brand Designers, Designers and artworkers we are a big design team that deliver high-level creative design and consulting across the global business.

Leading the UK Creative Studio team to deliver targetted ad campaigns for high-profile clients with optimizations and redesigns by recommended by our team for better ad performance and achieving long-term objectives for our clients. Disciplines involve interactive, display and video campaigns served across the open web. Dynamic optimisation (DCO) is the heart of the departments offering and we design ground-breaking creatives, set up to change (imagery, graphics, messaging and interactions) based on search-powered audiences, intent and data signals, in real-time. Team process, efficiencies, workflow management and team development are vital to my day-to-day. See more...

Working with 14 brand teams in the UK, my remit is to work alongside creative agencies and a wider production team, in order to define in-house creative structures and educate on design-based decision-making. To bring agency-level creative ideation, conception and strategy to the organisation's internal teams in order to complement the incredible work being done by agencies including Havas, McCann and Ogilvy. See more...

Leading the international creative team. With a heavy focus on creative strategy and with our global team continuing to grow, rapidly (from 500+ employees), my role has become to make our brands stand out and effectively engage our audience, of mainly large corporate entities and governments. This ultimately starts with the process of reconfiguring our Visual Identities and establish how each of them will work over the long-term. Challenges include clarifying the relationships between each brand and their related outputs. Training and development of team members are increasingly important as well as long-term strategy for digital design and video production. Creative visual advertising campaigns support this and help change misconceptions and promote a sustainable living, in a carbon-free future. See more...

Initially I joined as a designer, part of a team that service over 10 London-based brands with new daily marketing campaigns across all digital channels and in-house and outsourced print. After a year I was made responsible for the running of all things design, in terms of production which involved developing my own team of in-house creatives and training other design professionals within the growing marketing team. I was the lead designer on new brand identities and conceptual campaigns, working alongside the C-Suite to pitch and produce all materials, which were achieved on very quick time-frames. See more...

Creative strategy with smaller businesses across Sussex and the Southeast of England. We worked with small businesses & startups. I established brand identity and visual approach of their projects as well as campaigns to reach and engage online audiences and ultimately convert to sales. Consulting business owners on rollout of materials, bespoke to the way their organisations were run. I designed for multiple channels including print (large scale graphics for interior design, OOH and events), digital (social media content templates, website assets, UI, UX and email). See more...

Here, I was predominantly a digital designer (infographics, content and illustrations for social media content marketing campaigns) as well as occasional print design for OOH marketing and events. Clients included Big Ideas Wales, London Royal Docks, Pulse Nursing, Ditch the Label and others. I designed and produced a collage office mural for Ditch the Label. See more...