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    Howden Tiger

    Howden Group, an insurance company required a visual identity for a partner company (Tiger Risk) that fits there 'one company, one brand' ambition yet still builds excitement. Useful applications with a wholistic understanding of applications throughout the topco brand as well as this co-brand's applications.

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    Identity.

    Identity: logo, colours, patterns, image treatments, motion, applications.

    Project Duration: 3 Days

    The construction of the logo incorporates the howden logomark & supergraphic as well as the ‘signal’ icon relating to the analytics function of the business

    Minimal style and well space marks allow for scalable and memorable design.

    Tiger pattern, fits with Howden aesthetic

    Social media content examples, using treated images, patterns and identity across mobile devices.

    Lockups are spaced using the ‘h’ from howden’s logotype to give adequate space for good readability when scaled down.

    Credits

    Creative Direction and Design Concept: Bash Khan,

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    bash.design
    creative design, London E8.